A King on every card.Every king asks a question.

There’s more you’d say to your mates, given a reason to say it. Starting is the hard part. Kings is a deck of 52 illustrated cards, each one asking a question to help you connect with and get to know your friends even better.

52 questions, tested by friends, brothers, fathers and sons — at dinners, evenings out and weekends away. Expect conversations you haven’t had before.

A real, high-quality deck of playing cards. Every one representing a different man, hand drawn.

Four suits, four kinds of question

♣ClubsQuick fire, warm-ups
♥HeartsThe people in your life
♦DiamondsWork, money, status
♠SpadesDig deeper

Launching this November. Leave your email for first access — guaranteed access to the first print run.

Ace of spades: a barber with a cut-throat razor and scissors, asking “What does masculinity mean to you?”

Four of hearts: a Sikh man in a turban, asking “What trait of yours would you want a son to have?”

How to play it

You can swap in Kings for your usual deck of playing cards, with questions coming up as you play. Or, use them as conversation cards: shuffle, turn the top card, and answer yourself before you ask anyone else to. Sometimes, it might be a few to get the conversation flowing, other times one card may be enough.

Kings — a deck of playing cards Launching November 2026